How to Build a Neighbor List to Sell Land Faster
When you're selling vacant land, one of your best potential buyers may already own property nearby. Adjacent and neighboring landowners often have a strong interest in expanding their holdings, making them an ideal audience for your marketing efforts.
In this guide, you'll learn how to use Land Portal to build a targeted neighbor list that you can export, skip trace, or send directly to the Mail Center.
Step by step walkthrough
- Login to Land Portal
Sign in to your Land Portal account and navigate to the property you want to sell.
- Identify Your Subject Property
Locate the parcel on the map.
In this example, an 8-acre property is used, but this strategy works for properties of any size.
- Open Map Search
Click Map Search.
Leave the Location field blank. Instead of searching by city or county, you'll use a custom polygon to define your search area.
- Draw a Polygon Around Your Property
Use the Polygon Tool to create a search area around the property you're selling. This defines which neighboring parcels will be included in your search.
Need help using the Polygon Tool? See How to Use the Polygon Tool to Filter Vacant Land.
- Apply Your Filters
Start by selecting Vacant Lots.
Then set an acreage range that closely matches your property.
For example, if you're selling an 8-acre parcel, you might search for owners with properties between 5 and 15 acres. These owners are often interested in purchasing nearby land that complements what they already own.
- Narrow Your List (Optional)
To identify more active investors, add an Owner Property Count filter.
For example, setting a minimum property count of 4 helps identify owners who already own multiple properties and may be more likely to purchase additional land.
This optional filter can help you focus your marketing on experienced landowners and investors.
- Export or Market to Your List
Once you've built your list, you have several options:
- Save the list to access it again later.
- Export the owner list and optionally skip trace owners to obtain phone numbers and email addresses during the export process.
- Send direct mail through the Land Portal Mail Center.
These neighboring landowners are often among the most qualified buyers because they already have an investment in the immediate area.
Tips for Better Neighbor Lists
You don't need to search an entire county to build an effective buyer list. A smaller, targeted search around your property often produces more qualified prospects.
You can also experiment with different polygon sizes and acreage ranges to create lists that best fit your property and selling strategy.
Conclusion
Building a neighbor list is one of the fastest ways to identify motivated buyers for your land. With Land Portal's Map Search tools, you can quickly target nearby landowners, refine your list with additional filters, and immediately begin marketing through exports, skip tracing, or direct mail.
Ready to build your next neighbor list? Log in to Land Portal and use Map Search to start finding nearby landowners who may be interested in your property.