How to Create a Handwritten Mail Campaign in Land Portal

Handwritten mail is a personalized way to reach landowners, whether you're looking to purchase properties, contact neighboring owners, or market land you already own.

Land Portal's Mailing Center allows you to create, customize, and send handwritten mail campaigns directly from your property data. You can start with a filtered property list, a Saved List, an imported CSV file, or an individual property.

Land Portal also offers printed letters. To learn about both mailing options, check out How to Send Direct Mail Using the Land Portal Mail Center.

Step by Step Walkthrough

1. Log in to Land Portal.
2. Select the Properties You Want to Mail

Use Land Portal's Filtered Search to find the properties you want to include in your handwritten mail campaign.

Once you've built your list, switch to List View and click Start Mailing to begin creating your campaign.

You don't need to save your filtered list beforehand. You can start a mailing directly from your search results or from an existing Saved List.

You can also start a campaign from an imported CSV file or an individual property. We'll cover these options later in this article.

3. Choose Your Handwritten Mail Template

In the Mailing Center, select Real Handwritten Cards + Envelope as your mailing type.

Next, choose from the available templates or create your own design.

Template examples include:

• I'd like to buy your land
• Nearby land for sale
• Interested in selling your land
• Blind offer

For this example, we'll use Interested in selling your land.

Each template can be customized with your own branding, message, and property information.

4. Select Recipients and Review Your Mailing Data

After choosing your template, select the recipients you want to include from the property list you started your campaign with.

You can review your list and choose which property owners should receive your handwritten mail.

Land Portal automatically connects standard owner and property information to the corresponding mailing fields.

Review the available fields to make sure the correct information is being used, including:

• Owner name and mailing address
• Property address
• City, state, and ZIP code
• County and parcel information
• Any additional fields needed for your letter

If you're importing a CSV file, custom fields can automatically connect to matching column names. Review these connections and correct any mismatches before continuing.

Check for duplicate records and review address verification options before proceeding.

5. Customize Your Handwritten Card

After selecting your recipients and reviewing the mailing data, you'll move into the campaign editor.

Use the Mailing Center editor to customize the appearance of your handwritten card.

Depending on your selected design, you can customize the front, back, inside message, and envelope.

Front of the Card

• Upload your company logo or another image.
• Adjust background colors to match your branding.
• Add your name, phone number, email, or website.
• Customize the footer and other available design elements.

Tip: Set up your Personal Fields with your sender name, email, phone number, website, and return address. This allows your contact information to populate automatically when creating future mailings.

Back of the Card

You can also add a QR code that directs recipients to your website, landing page, or another URL.

Enter your destination URL and enable the QR code option to include it in your design.

6. Edit and Personalize Your Handwritten Message

Customize the inside message of your card to fit your mailing campaign.

You can:

• Choose from available handwriting styles.
• Edit the introduction and message.
• Use Custom Fields to personalize each card with property and owner information.
• Use Personal Fields to automatically add your saved contact information.
• Include an offer amount or other relevant property details.

You can also import a CSV file with additional information, such as an Offer Amount, which automatically connects to matching fields in your template.

Note: Offer amounts won't populate when mailing directly from a filtered list or Saved List unless that information is included in your data.

For help calculating offer prices, see How to Create Blind Offer Prices Using the LP Estimate.

7. Set Your Envelope and Mailing Options

Review your envelope design and mailing information before sending your campaign.

Make sure the recipient's mailing address is correct and your return address is displayed properly.

Your return address can also populate automatically from your saved Personal Fields.

Depending on the available mailing options, you may be able to select between:

• First Class Mail
• USPS Marketing Mail (Standard)

Pricing is displayed per letter inside Land Portal and may vary over time. Always refer to the current pricing shown in the Mailing Center.

8. Preview Your Handwritten Card and Save Your Work

Before sending, preview your handwritten card and envelope to make sure everything looks correct.

Check that:

• Your branding and contact information appear correctly.
• Your handwritten message reads naturally.
• Owner and property fields display the correct information.
• Mailing addresses are accurate.
• Any QR codes link to the correct destination.

If you're not ready to send your campaign, save your work as a draft so you can return to it later.

You can also reuse saved designs from your Template Library for future campaigns.

9. Schedule or Send Your Mailing

Once your design and recipient information are ready, continue to the scheduling and payment step.

You can choose to send your mailing as soon as it's processed or schedule it for a future date.

For larger campaigns, consider spreading your mailings across multiple dates so responses are easier to manage.

Land Portal displays an estimated campaign cost during creation, allowing you to review your expected mailing expenses before confirming your order.

Review your campaign details, complete payment, and submit your mailing.

10. Track Your Mailing Campaign

After submitting your campaign, return to the Mailing Center to monitor its progress.

The campaign dashboard includes a Calendar Heatmap that helps you visualize mailing activity, including:

• Scheduled send dates
• Campaigns in progress
• Mailed campaigns
• Mailing costs

You can also review campaign status history to see how your mailings progress over time.

The newest campaigns appear first, making it easier to find and monitor your recent activity.

11. Other Ways to Start a Handwritten Mail Campaign

You don't have to start every campaign from List View. Land Portal offers several ways to create a mailing.

From a CSV File

Open the Mailing Center and click Start Mailing, then upload your CSV file. Review the recipient information and field connections, and continue through the same mailing process.

From a Saved List

Open your Saved Lists, select the list you want to mail, and click Start Mailing.

You can also combine multiple Saved Lists into a single campaign, so you can reach property owners from different lists without creating separate mailings.

For more information, see How to Use Saved Lists.

From an Individual Property

Open the map and select a property to view its property card.

Use the Start Mailing option to begin a mailing for that individual property owner.

This is useful when you want to send a personalized message to a specific landowner without building an entire list.

Why Use Handwritten Mail Campaigns?

Handwritten mail offers a more personal way to reach property owners while keeping your mailing process organized.

With Land Portal's Mailing Center, you can build targeted lists, customize handwritten messages using property data, schedule campaigns, and track your mailing activity without switching between multiple platforms.

Ready to create your first campaign? Log in to Land Portal, open the Mailing Center, and start building your handwritten mailing today.