Accurately Find Land Values Using the Market Comp Report
Accurately valuing land is one of the most important skills in land investing.
If you overestimate the value of a property, you risk overpaying or holding onto land that won’t sell. If you underestimate it, you may miss out on profitable opportunities.
Inside Land Portal, the Market Comp Report helps you analyze real comparable sales so you can determine the true market value of a property.
Unlike the AI Comp Report, which predicts a value automatically, the Market Comp Report allows you to manually adjust filters, review comparable properties, and analyze price-per-acre data to make more informed decisions.
In this guide, we’ll walk through how to use the Market Comp Report in Land Portal to evaluate land values more accurately.
Step-by-Step Walkthrough
- Login to Land Portal
- Select a Property to Analyze
Zoom into the map and click on a piece of vacant land, or search for property that you want to evaluate.
- Open the Market Comp Report
Once the property details appear, locate the Reports section.
From the available options, select:
Market Comp Report
This report analyzes comparable land sales within the same county and automatically pulls properties that fall within a similar acreage range.
- Adjust the Acreage Range for Better Comparables
By default, the report shows comps within ±20% of the subject property’s acreage.
For example, if the property is 9 acres, the report may initially show properties between roughly 6.8 and 11.3 acres.
If you need more data, you can manually adjust the range by:
- Lowering the minimum acreage
- Increasing the maximum acreage
This allows you to pull in additional comparable sales to better understand the market.
- Expand the Time Range for More Sales Data
If there are not many recent sales, expand the timeframe of the comps.
For example, changing the time range to 36 months can reveal older sales that still provide useful pricing insight.
While newer comps are always ideal, slightly older comps are often more valuable than comparing properties that are drastically different in size.
- Remove Outliers from the Data
The Market Comp Report displays price per acre for each comparable sale.
To improve accuracy, review the list and look for outliers, properties with prices that are significantly higher or lower than the rest.
You can hide those comps directly in the report.
When you hide an outlier, the average and median price calculations update automatically, giving you a more accurate valuation.
- Map Your Comparable Properties
One of the most powerful features of the Market Comp Report is the Show on Map button.
Clicking this option will display all the comparable properties on the map so you can visually analyze:
- Distance from the subject property
- Nearby roads and access
- Surrounding development
- Similar land characteristics
This visual comparison helps confirm whether the comps truly match your property.
- Review Property Details and Land Quality
Once the comps appear on the map, click individual properties to review details such as:
- Sale price
- Acreage
- Listing history
- Photos
- Days on market
Beyond size and location, land quality plays a major role in value.
Compare things like:
- Terrain
- Road access
- Development potential
- Surrounding area
These factors help determine whether a comp is truly comparable to your subject property.
Using Market Comps with AI Comp Reports
Many investors start with the AI Comp Report, which provides a quick price estimate.
However, combining that estimate with the Market Comp Report allows you to verify pricing using real sales data and deeper analysis.
This combination gives you a much clearer picture of the true market value of land.
Log into Land Portal today to start analyzing land values with the Market Comp Report.