How to Use Neutral Letters to Generate More Land Deals

How to Send Neutral Letters in Land Portal

Neutral letters are one of the fastest ways to generate inbound seller calls without locking yourself into a price upfront. Because the letter does not include a specific offer amount, more property owners reach out to ask what you’re offering, which creates higher call volume and more real conversations with motivated sellers.

Neutral letters are also ideal for A/B testing, since you can easily try different tones, phrases, or calls to action by sending small batches and quickly see what performs best.

In the step-by-step walkthrough below, you’ll learn how to build a quality, filtered list in Map Search and then launch a complete neutral letter campaign using Land Portal’s Mail Center.

Step-by-step Walkthrough

Step 1: Log in to Land Portal

Step 2: Open Map Search and choose your target county

From your dashboard, go to Map Search.

Select the county and state you want to target.

Step 3: Apply filters to generate a quality mailing list

Neutral letters work best when your list is built from strong criteria.

Use Map Search filters to narrow down your ideal prospects, such as:

Acreage
Buildability
Road frontage
Wetlands
Any other criteria you use to qualify land deals

Once your filters are applied:

Review the results count and list quality.
These filtered results will become the list you mail to.

Step 4: Start mailing directly from the list view

Once your filtered results populate in list view:

Review the list to confirm it looks accurate.
Click Start Mailing directly from the List View window.

When you click Start Mailing, Land Portal automatically saves your filtered results as a list and opens the Mail Center.

Step 5: Select the “I’d Like to Buy Your Land” template

Select the “I’d Like to Buy Your Land” letter template.
Click Continue.

Step 6: Clean your list and confirm field mapping

After selecting your template, Land Portal will prompt you to review list settings.

Remove duplicates and incomplete records.
Confirm your data fields map correctly to required mailing fields (name and address).
Choose to Autofill the form or select fields manually.
Continue once everything looks correct.

Step 7: Customize the inside message (neutral wording)

Now it’s time to customize the contents of the letter.

Open the Inside section of the letter using the tabs at the top.
Replace the message with your neutral wording.
Confirm merge fields (like first name, property address, county, etc) are included where needed.

Use the script below as a starting point (edit location details and phone number as needed):

"Hello {{First Name}}

I’d like to make you a cash offer for your land in Chandler Ln, Bath Springs, TN. I’m not an agent. I’m a local investor interested in a smooth, simple closing. I’ll handle all paperwork with no fees or commissions. I can typically offer more than other investors.

If this interests you, call or text me at 222-233-2333.

Hope to hear from you soon!

Sincerely,

Ron"

Step 8: Optional: Create variations for A/B testing

Neutral letters are ideal for A/B testing because they generate strong open rates and high response volume.

To test and improve performance:

Clone your template.
Change one element (tone, first line, call to action, or closing).
Send small groups and compare results.

Step 9: Add a QR code on the back (optional)

If you want recipients to view a page online:

Open the Back section.
Add a QR code.
Choose the destination link for the QR code.

Step 10: Design the front of the letter

To customize the letter’s front design:

Go to the Front section.
Add an image if desired (optional).
Add your name, phone, email, or website at the bottom (optional).

Step 11: Review the envelope & select Mailing Class

Before sending:

Preview the envelope.
Select mailing class.
Confirm sender details.

Step 12: Preview personalization

To ensure merge fields populate correctly:

Click Preview.
Click through multiple recipients.
Confirm names and addresses populate correctly.

Step 13: Save as draft or send your neutral letter campaign

Once everything looks correct:

Save the mailing as a draft if you want to send it later.
Choose whether you want to schedule your mail.
Send your neutral letters.

Why Neutral Letters Work

Neutral letters work because they do not include a price, which encourages more owners to call and ask what you’re offering. This creates high-volume inbound conversations and helps you quickly identify sellers who are truly motivated, without locking yourself into an offer before you have the full picture.

Neutral letters attract:

Owners with listed properties
Curious owners
Motivated sellers

If you’re confident on the phone, neutral letters give you frequent opportunities to negotiate strong deals through real conversations.

Final Thoughts

Neutral letters create consistent deal flow by sparking conversations and uncovering motivated sellers without committing to an offer too early.

With Land Portal, you can filter for a high-quality list in Map Search, start mailing directly from list view, customize your message, and launch a full campaign in minutes.

Start using neutral letters in Land Portal today to generate more inbound seller calls and build consistent deal flow.