How to Send Neighbor Letters to Sell Land

When you’re selling land, the most motivated buyers are often the people who already own property nearby. Neighbor letters help you reach those local owners directly with a personalized message, property visuals, and a clear next step.

In Land Portal, you can quickly identify nearby owners on the map, build a targeted mailing list, and send handwritten-style letters with a trackable QR code, so you can generate interest and capture leads without guessing who to contact.

Step-by-step walkthrough

Step 1: Login & Open your target area in Map Search

1. Login to Land Portal if you haven't already.
2. Go to Map Search.
3. Search for (or navigate to) the county and state where your property is located.
4. Zoom to your property area so you can draw a boundary around nearby parcels

Step 2: Draw a polygon around the neighbors you want to contact

1. In Map Search, choose the Polygon tool.
2. Draw a shape around the neighborhood surrounding your property (not too large, start tight and expand if needed)  to keep your list focused.

Step 3: Apply filters to match likely buyers

1. Set Property Type to Residential Lots (a common starting point for neighbor letters)  so you’re targeting owners who already hold land.
2. Filter by Acres (example from the video: start with something like 1–8 acres, then adjust) .
3. Click Apply and review the number of properties returned.

Step 4: Save the results to a new list

1. Click Save to List.
2. Choose Create New List.
3. Name the list something clear like “[Property Name] Neighbor Letters”  and save it.

Step 5: Start your mailing from the saved search or list

You can begin mailing from multiple places (map search, a property, exporting, or your saved search), but a simple route is:

1. Go to your saved search/list.
2. Click Start Mailing  and proceed to the campaign setup.

Step 6: Choose a template and clone it to customize

1. Open Templates.
2. Pick a template that fits neighbor outreach (example used: Nearby Land for Sale) .
3. Click Clone and rename it (example: “[Property Name] Neighbor Letter”)  so you can edit without changing the original.

Step 7: Clean your list and confirm field mapping

After selecting a template, Land Portal prompts you to review your list.

1. Confirm Remove Duplicates to ensure each owner receives only one letter.
2. Remove entries with missing names.
3. Automatically clean records with invalid or missing USPS addresses.
4. Review and confirm how your list fields map to the required mailing fields (first name, last name, address, city, state, and zip). Feel free to use Autofill form, but always double-check that they are mapped how you want before continuing.

Once complete, continue to customize your letter.

Step 8: Write the inside message (with merge fields)

1. Edit the Inside text.

   Use merge fields like First Name for personalization .

   Include:

   • A short “why I’m contacting you” (they own nearby property)
   • The location description (road/area name feels personal)
   • Price (asking or listing)
   • A clear call to call/text
   • A light urgency line (not overly salesy)

Step 9: Add a QR code on the back (and choose the destination)

1. Go to the Back section.
2. Add your QR code and set the destination URL (example used a listing page) .
3. Keep the copy simple so recipients know to scan for details.

Why this matters: In the video example, scanning the QR code can trigger a notification to the sender, turning scans into trackable leads  so you know who’s engaging even if they don’t call right away.

Step 10: Build the front design with property visuals

1. Go to the Front section.
2. Add a strong property image (drone shots work great) .

Consider adding:

• A map screenshot showing where it is
• Simple overlay text like acreage or road name

Step 11: Review the envelope and handwritten settings

1. Open the Envelope preview.
2. Confirm Sender and Recipient info
3. This is also where you select the Mailing Class (Standard or First-Class).
4. Click Continue when ready.

Step 12: Save as a draft or send

1. If you’re not ready, click Save Mailing as Draft .
2. Click Schedule mail or click Send now.
3. Review and place your order.

Neighbor letters are a practical, repeatable way to sell land faster by contacting the owners most likely to care, nearby neighbors who already have a stake in the area. With Land Portal, you can draw your target radius, filter for the right owners, remove duplicates, add a trackable QR code, and launch a polished mail campaign from one place.

Ready to try it? Log in to Land Portal and start building your first neighbor letter list today.

📣 Big News: Land Portal is Now on the App Store!

The power of Land Portal is now in your pocket. Whether you’re out walking a property or running comps from home, the app gives you everything you need to move faster and smarter.

Google Play Store

Apple Store